Commercial disclosure
How this site makes money
Short version: affiliate commission, and one paid partnership. Both are disclosed on every page where they are relevant, because under UK law they have to be — and because a review site that hides this is not worth reading.
What commission does not change
Scores on this site are calculated, not assigned. Each app receives six sub-scores against the published rubric, and the overall score is the weighted sum of those six numbers, computed in code. The ranking is produced by sorting on that output.
The practical consequence is that there is no hidden lever. To move an app up the ranking we would have to change a visible sub-score on a page that displays every sub-score and the weights used — and the full table of every number on the site is published on the methodology page precisely so that you can check it.
We would rather you did not take our word for this. The useful habit with any affiliate-funded review site, including this one, is to look at whether the reasons given for a ranking are specific and checkable, or vague and flattering.
Where our partner actually ranks, and why
SweetDream AI ranks first at 8.3 out of 10. The margin over the second-placed app is 0.1points, which is narrow, and we say so on the homepage rather than presenting it as a landslide.
The two things carrying it are checkable facts rather than opinions: it is the only app reviewed with live video calling, and it is operated by a company registered in England, which gives a UK reader a route to the ICO. Both are stated on its review with the evidence.
Its review also carries four criticisms, including that its operating company was incorporated in April 2026 and has no trading history, and that its token metering can make a month cost several times the headline price. We publish those because they are true, and because a partner review with no criticisms in it tells you nothing.
The app we refuse to link to
Muah AI appears in our ranking and we have deliberately placed no link to it anywhere on this site. It was breached in 2024, exposing user email addresses alongside chat prompts. We would earn commission from it. We would rather not.
Why this page is not optional
Under the Digital Markets, Competition and Consumers Act 2024, which came into force in April 2025, it is unlawful in the UK to publish reviews or rankings that conceal a commercial relationship, and the rules apply to publishers, bloggers and content creators rather than only to the companies being reviewed. The CMA can impose penalties of up to 10% of global turnover. The CAP Code imposes similar obligations on advertising content.
We would publish this page regardless. But it is worth knowing that any UK-facing review site which does not have one is either unaware of the law or ignoring it, and that is a useful signal about everything else on it.
What we do not do
- We do not publish user reviews or testimonials, genuine or otherwise.
- We do not accept payment to change a score or a ranking position.
- We do not accept payment to remove a criticism.
- We do not invent authors, credentials or testing claims.
- We do not link to a service we think will harm you, whatever the commission.
Questions
If something here is unclear, or you think a commercial relationship has influenced something it should not have, say so — contact details are on the about page. If you think a score is wrong, the methodology page explains the only kind of argument that can actually move one.